Il Merlonero Quotidiano 2010 – Everyday Italian

Oddbins has been resurrected. The late and much lamented high street chain of wine
Posted 01st December 2011        

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Oddbins has been resurrected. The late and much lamented high street chain of wine shops began as a shop full of quirky, interesting, good and best of all good value wines. Oddbins was the place to go if you were an adventurous wine drinker. Sadly, over the years, mismanagement and the inability to keep up with a changing market doomed Oddbins to the dustbin of retail history.

Or so we thought. Happily, 38 Oddbins shops were saved and they are now coming back with some intriguing and delicious wines. I tried this simple but tasty Italian red wine the other day and can say it makes for great everyday drinking. The Il Merlonero Vinoquotidiano 2010 translates as “everyday wine” and that is exactly what this wine is. The Vinoquotidiano comes from the Barolo producers, G.D.Vajra and is their entry level wine (13% alc).

A wine that is indeed made for every day, it’s a blend of 50% Barbera, 30% Dolcetto, 10% Nebbiolo, 8% Pinot Noir and 2% Merlot. I think they threw just about everything in except the kitchen sink. However, this is a pretty little wine. Silky and expressive; there was great fruit on nose, full of cherries with a sweet note on the finish, excellent acidity: a very juicy wine, it just keeps on giving. I have to mention that I do love the rather quirky label. It makes the wine look like something from the New World. I would have never guessed it was an Italian wine (well, maybe the Italian name might have given the game away).

A very reasonably priced £10 from this excellent Barolo producer, it’s great that Oddbins is now sourcing good value and good quality wines – and not only from Italy, but Spain, France and Australia as well. If you haven’t been to Oddbins lately, it’s definitely worth taking a second look.


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Meet the Author:
Denise Medrano
I'm an American ex-pat who is fascinated by wine. Previous to my arrival in London, I had done a sommelier course in Buenos Aires, Argentina so I knew I wanted to be in the wine trade but where to start? I started where so many people in the UK wine trade start, Oddbins. I was fortunate in that Oddbins back then had a great wine education partnership with the Wine and Spirit Educational Trust and I was able take the WSET courses. I currently have the WSET Advanced Certificate as well as holding a UK personal alcohol license. Another advantage to working at Oddbins was that I had access to all the wine trade shows. Imagine, being able to go and try as many wines as you could in one day! Whew! I have to admit, I didn't do much spitting back then and the next day, I was wishing I had at least taken better notes. I started looking around on the web for blogs that covered the London wine scene and found there were none. Well, none that appealed to me. None that were a mix of trade and consumer views and opinions. And none that really talked about what a great centre of wine this fabulous city of London is. So I rolled up my sleeves, bought a domain name and the rest, as they say, is The Winesleuth history. The Winesleuth Website - Follow The Winesleuth on Twitter